Aubrey Virola is a Marketing Leader based in Columbus, Ohio.
Bath & Body Works, Columbus, OH
Senior Manager of Creative Services, Marketing | August 2023 – Present
Manages, develops, and mentors a team of ten producers, retouchers, videographers, editors, sample and prop coordinators, and project managers, providing guidance, feedback, and support to ensure team success and professional developments
Directly manages resourcing and project assignment across studio team
Fosters a collaborative and innovative environment that encourages creativity, development, and partnership
Oversees planning and execution of all studio production functions including photo and video shoots, retouching, video post-production, and CGI
Forecasts and manages $4M budget
Serves as executive producer for all video content managing budget, resourcing, creative development and execution, vendor management, leadership reviews/approvals, and final asset delivery
Ensures that all deliverables reflect brand identity, style, and tone
Collaborates on creative strategies and executions that drive brand awareness, customer acquisition, and revenue growth across various platforms, including, broadcast, in-store, direct mail, out-of-home, website, app, email, social media, and paid media
Partners with Enterprise Insights and Strategy teams to conduct, review, and implement feedback from in-depth market research, competitor analysis, and customer insights to identify brand challenges and opportunities
Collaborate with key cross-functional partners and leaders to understand business objectives and success metrics
Stays up to date on design trends and emerging technologies to keep deliverables and team relevant in an ever-changing consumer landscape
Assisted in the implementation of various new technologies to Marketing team including Adobe Experience Manager (AEM), Adobe Workfront, Frame.io, CGI assets library, and generative AI
Post-Production Manager, Marketing | Sept. 2020 – August 2023
Senior Color Management Specialist, Marketing | April 2019 – Sept. 2020
Senior Creative Services Coordinator, Marketing | Oct. 2017 – April 2019
Senior Operations Coordinator, Marketing | January 2016 – October 2017
Ralph Lauren, New York, NY
Graphic Services Manager, Advertising | July 2014 – Dec. 2015
Managed pre-press and print production for all digital and print advertising projects
Worked with each division of the Advertising Agency – Design/Creative, Marketing, Styling, E-Commerce, Social Media, Copy, Project Management, and Brand Management – to interpret briefs and establish communication criteria, budgets, and timelines
Oversaw press runs on web, sheetfed, and digital presses
Managed budgets and vendor bidding for all projects
Graphic Services Coordinator, Advertising | Nov. 2012 – June 2014
Operations Assistant, Advertising | Nov. 2011 – Nov. 2012
Additional Experience
Urban Studio NYC | Production Manager | May 2010 – October 2011
Jack Studio | Front Desk Manager | November 2009 – May 2010
United States Air Force | Command Post Controller | August 2005 – August 2011